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WILD FLIPWATCH ALERT!!!
- Thread starter RBRadioWaves
- Start date
chrocket87 said:
Just that when I was listening last night, I heard "Hook" by Blues Traveler, "Everybody Talks" by Neon Trees, "I Write Sins Not Tragedies" by Panic At The Disco, "Beverly Hills" by Weezer, "Dani California" by RCHP, etc., as opposed to Soundgarden, Nirvana, Rise Against, Silversun Pickups, etc.
And also the fact that the sound was pitched up, and the jock they had on last night sounded really CHR/Hot AC
I think they're targeting the 25+ demo, as opposed to 18-34
atlantaboy said:
They may be a bit lighter on the alternative spectrum (like Radio 104.5 in Philly, which is probably my favorite Alt station at the moment), but don't necessarily think they're targeting just the older side of the demo. As mentioned earlier Greenville's X98.5 started with a lot of gold standards, but plays WAY more new music now -- perhaps more than most alternative stations in general. That said, they still do play the Soundgarden, Nirvana, Alice in Chains type stuff, which even as a 44-year-old, I'm sick of. I'd LOVE a station that steered away from grunge. But my age group was big on grunge so I'm the exception, rather than the rule.
Thankfully, X98.5 has started mixing in more non-grunge '90s (Dave Matthews Band, Garbage, The Breeders, Sonic Youth, Social Distortion) and has a better balance of gold spins. I actually listened to the station for 3 hours straight last night and it wasn't until that last hour when I started to hear some grunge.
Anyway, carolinaradio mentioned this in another thread, but this sounds like they could be a station like Radio 104.5 which kind of walks a line between AAA and straight Alternative. I know I wouldn't be complaining. And am happy for Atlantans that were dismayed when both 99X and Dave pulled the plug.
I'd give the station a chance to get going. It took a while for X98.5 to find it's groove and now is a pretty solid station overall (even if I could do without the grunge).
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Been streaming this for a while today and maybe my initial impressions were wrong. While they definately seem to have a better mix of gold hits (ie., not just grunge), I'm not getting as "independent" of an impression as Radio 104.5 gives off. Still play the heavy stuff like Incubus and are being fairly safe with their picks for new songs (like even a groups such as Vampire Weekend and the Yeah Yeah Yeahs are being played in our more conservative radio market in GSP). It seems very commercialized overall, which isn't to say that it won't evolve over time.
I'll be interested to see how it turns out. I LIKE the fact that they'll play things like The Cure, but wonder how adventurous they'll get further down the line -- particularly with new adds.
I'll be interested to see how it turns out. I LIKE the fact that they'll play things like The Cure, but wonder how adventurous they'll get further down the line -- particularly with new adds.
well at least we have *SOMETHING* different on a full service corporate other than the same old, same old. I wonder how the River's Edge will respond to this? If you haven't heard 97.1 HD2, it has a much wider playlist and less "commercial" sound than Radio 105.7, but so few people have an HD radio...
I listened today for a couple hours while battling traffic- sounds much like 99X at 97.9.
I listened today for a couple hours while battling traffic- sounds much like 99X at 97.9.
It sounds really good. It fills a huge missing gap in the Atlanta radio market. I personally enjoyed listening to CC's alternative WRXQ 96X in Memphis (now WHAL) in the 90s versus Susquehanna's 99X here in Atlanta. It was more chart friendly. I really hope they replace the voice tracked DJs with some of our veteran Atlanta alternative DJs like Mara Davis, Margot, Sully, Steve Barnes, Leslie Fram, Jimmy Baron, Rich, Toucher, Steve Craig, Matt Jones, Yvonne Monet, Will Pendarvis, etc.
awp69 said:
Getting too "independent" (i. e. eclectic) IMO is what killed Dave - I think Clear Channel's approach right now is perfect in terms of maximizing ratings, again since Hot AC does so well in this market, and since there are a lot of commercial hits that have never been played on a full-service signal here
It would be nice of the former 92.9 Dave FM DJ head to Clear Channel's 105.7 but Margot got an internet radio station EAVradio and Mara Davis is at AM-1600 during the daytime. Im not sure where Steve and Sully went after 92.9 flip to sports. Im not in Atlanta but im in north florida and I listren to 92.9 Dave FM. Anyway its good to get it back to Atlanta but 96.7 and 105.7 has a very weak singal in Atlanta area. But you can check it on iheartradio app or iheartradio.com
@atlantaboy- When alternative fans are asked to say their favorite FM stations, most come out with Radio 104.5, Live 105, FM94, 91X, etc. These are stations that do get adventurous and dig deep at times while still playing the familiar everyday stuff.
You are right in one extent though. Atlanta is very hits based so if a station goes to obscure land with the music, the likely will loose the ratings.
I still would like to see some of the re-current golds from the early 2k's like some of The Strokes early stuff, interpol, and The Cure. Remember, The Cure had some hits during the early 2ks as well.
You are right in one extent though. Atlanta is very hits based so if a station goes to obscure land with the music, the likely will loose the ratings.
I still would like to see some of the re-current golds from the early 2k's like some of The Strokes early stuff, interpol, and The Cure. Remember, The Cure had some hits during the early 2ks as well.
RBRadioWaves said:
People also keep forgetting that WiLD was able to achieve some good ratings with the pure rhythmic format twice - even despite their horrible signal up against Q100 and the rest of the stations. I remember making a big deal about it on the board both times it happened. I could only imagine what the pure rhythmic format could've done on a full signal like 96.1!
Of course when ClearChannel produces another top 40 station that somewhat competes with its own rhythmic pop station, the fresh new station with no static will win. I have no doubts that if they just put WiLD at 96.1 instead of launching a completely new Power it would've done just as well.
Too bad Atlanta didn't have the rhythmic Party Station style format back in the late 90's to early 00's because that would've made things 10 times more fun and interesting at the time... and I could only imagine where things would be now (assuming they all didn't go urban). But I guess both Q100 and 95.5 The Beat did fulfill the party vibe for a while and introduced dj's who introduced some "new" sounds to Atlanta airwaves. It was better late than never.
Maybe Power will slightly shift more rhythmic to pick up certain things that no other stations will touch. For example, it's not really odd to hear French Montana "pop that" on the same station as Fun. or Lumineers and other pop hits. If it's rhythmic and crosses over to Top 40 I'd say Power should play it. If it weren't for Power I'm sure Macklemore Ryan Lewis and similar things would be an unrecognized and possibly foreign hit in Atlanta.
acheron82 said:
Yeah, Atlanta isn't San Francisco or Philly - I'd rather have a successful hits-based Alt/HAC than an unsuccessful eclectic Alternative station that ends up flipping back in a year
atlantaboy said:
True, however I do believe this station can achieve some pretty decent ratings if they took seldom, SELDOM deep cuts accompanied with a few indie leaning alt acts such as vampire weekend. They also need to be good and quick with the new music. That's what makes a good alternative station today. The alternative audience wants to discover music... not hear the same wash rinse repeat routine that's failed and failed again with alt stations accross the country.
Everyone is making valid points. Remember that this station is barely 48 hours old; they're trying to bring cume over with a tight playlist of familiar, time-tested records.
As atlantaboy has stated, an excessively adventurous playlist may backfire in the Atlanta market. The limited title selection thus far is actually very good, but Radio 105.7 will need to loosen its recurrent/gold playlist and rotations, plus pepper in the currents somewhat more frequently in order to appease the P1s - and I have little doubt that they will.
For a general model that I think could suit Radio 105.7, check out KYSR/Los Angeles. Nothing too inventive, but just progressive enough to be interesting.
As atlantaboy has stated, an excessively adventurous playlist may backfire in the Atlanta market. The limited title selection thus far is actually very good, but Radio 105.7 will need to loosen its recurrent/gold playlist and rotations, plus pepper in the currents somewhat more frequently in order to appease the P1s - and I have little doubt that they will.
For a general model that I think could suit Radio 105.7, check out KYSR/Los Angeles. Nothing too inventive, but just progressive enough to be interesting.
danman425 said:
I think the key is that 105.7's signal doesn't reach Midtown and Buckhead in stereo (and neither does 96.7), which is where most of the early 20-something Alternative audience lives
The signal is strongest in the Northern Suburbs, which is probably why Clear Channel chose adult-leaning Alternative, or Modern AC - all of the callers I've heard so far in the past few days have sounded like adults over 30 - the woman doing dayshift introduced a 311 song today by saying "I'm not going to tell you what year it came out, because it makes us feel old"
I don't even hear them using the word "Alternative" in any taglines, etc. - just "Radio 105.7"
I'm really excited for this station, but I don't think they're going to be playing a lot of Vampire Weekend any time soon, or anything else that left field
Hearing The Clash's "Should I Stay or should I go" now...probably the oldest I've heard them go- 1982 (31 years ago.)
I think it will attract a wide lister age. There's people like me- 53 years old (right at the end of the target demo) who like the same songs on "Radio" as the next listener might- who is maybe 35.
Depending on the type of Alternative, it can attract a wider audience than any other format except maybe country. For example, in terms of the male-female split, Dave FM was about even. Both women and men like this kind of music, and they're also very passionate about it. They might also be willing to deal with a little static to hear their favorite music.
There's some great music out there many people don't know about. Until now, AWOLNATION, Capital Cities, and bands of the like really haven't been played because Dave didn't play them either. Here's how it equates...expect the station to be on the lighter side- nothing too hard, expect a music focus, and expect them to take on Star 94. Both are great stations, but I think they'll end up competing for some of the same crowd.
Also expect The River to lose an amount of listeners- because many of the listeners they've gained over the past few months were from Dave, but leans heavily older. Because of this, as people find out about Radio 105.7, expect some to permanently move over there.
A little background: I found out that Clear Channel would be launching Alternative last week...but had no clue what frequency until Mami Chula was officially moved to Power middays. I also had to wait for a name to blog about it, when that came out through an email forwarded to me from inside, I finally did. I was told later that the launch happened early because someone let the cat out of the bag. That's why it sounded so forced, rushed, and little was done on social media for a few hours. Maybe this blogging job is working.
atlantaboy said:
I think it will attract a wide lister age. There's people like me- 53 years old (right at the end of the target demo) who like the same songs on "Radio" as the next listener might- who is maybe 35.
Depending on the type of Alternative, it can attract a wider audience than any other format except maybe country. For example, in terms of the male-female split, Dave FM was about even. Both women and men like this kind of music, and they're also very passionate about it. They might also be willing to deal with a little static to hear their favorite music.
There's some great music out there many people don't know about. Until now, AWOLNATION, Capital Cities, and bands of the like really haven't been played because Dave didn't play them either. Here's how it equates...expect the station to be on the lighter side- nothing too hard, expect a music focus, and expect them to take on Star 94. Both are great stations, but I think they'll end up competing for some of the same crowd.
Also expect The River to lose an amount of listeners- because many of the listeners they've gained over the past few months were from Dave, but leans heavily older. Because of this, as people find out about Radio 105.7, expect some to permanently move over there.
A little background: I found out that Clear Channel would be launching Alternative last week...but had no clue what frequency until Mami Chula was officially moved to Power middays. I also had to wait for a name to blog about it, when that came out through an email forwarded to me from inside, I finally did. I was told later that the launch happened early because someone let the cat out of the bag. That's why it sounded so forced, rushed, and little was done on social media for a few hours. Maybe this blogging job is working.
The woman doing the dayshift makes the station sound AAA, but the evening shift guy makes it sound Hot AC - I think he pitches songs, but she doesn't
BTW I love how they'll play Yellowcard, All-American Rejects, Alient Ant Farm, etc.
BTW I love how they'll play Yellowcard, All-American Rejects, Alient Ant Farm, etc.
I guess this means Seacrest is no longer going to be on Power 961?
RadioDoogie said:
Mami Chula is way way waaay way better that Seacrest. I wish they'd give her the same time slot in the evening and let her do her mix... unless the plan is to have a Power Mix a mix of some sort at noon and do something else in the evenings. Whatever they do, I hope the evening show is at least as fun and good as Mami Chula's show and I hope it's local to Atl. I hope they also use Dj Thomas as an on air host on a regular basis. The Elvis Duran show is alright and Mo' Bounce sounds cool judging by the name (although I do wonder if he's better than Mami Chula). I don't know much about Sonic. But Ryan Seacrest is boring IMO. I'd listen to Ryan Seacrest on an AC station.
I do like the Saturday night mix they have going on right now. Whoever or whatever's mixing it actually does smooth blends with decent timing unlike some of the Fri & Sat night mixes I've heard on WiLD.
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