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WILD FLIPWATCH ALERT!!!

I am listening to Radio 105.7, and they are playing some good music.
It now plays an Alternative Rock format. And, yes, the switch happened yesterday at 11AM. I actually heard it switch formats, and men was it weird the way the format switched.
But, I like Radio 105.7. It is just what Atlanta needed, a decent Alternative Rock station b/c it has been too long. The last time Atlanta had a decent Alternative Rock Station, and many of you'll know, was in August 2012, when Project 961 switched a top 40 station, Power 96.1.
But, like you all have said, CC already had a rythmic top 40 station, Wild 1057/967. Even though it was being broadcasted at a lower power, I think it was still a pretty good and decent station. But, Mami Chula always played a great mix in the evenings and nights. I remember when Mami Chula first came to Atlanta. It was in late 90s/early 2000s; she first started off at Hot 97.5, which later became Hot 107.9. I also remember that 955 the beat had come out as a mainstrem top 40 station, and then later switched to a rhythmic top 40/hip-hop in mid-late 2000s, and Cox media hored Mami Chula to DJ on 955 the beat. Later, Cox threw away the Beat and amde ot a news/talk radio. Because of that move, CC hired Mami Chula to DJ on Wild 1057/967.
Also, even though CC created Power 96.1, it still, at first, did not have as high of ratings as CC hoped it would. But, since Wild 1057/967 is gone, Mami Chula will now DJ on Power 96.1. I think that Power 96.1 will now get higher ratings, only beacause those who listened to Wild will now be forced to listen to Power, and becuase Mami Chula is the most recognized DJ in Atlanta. And, this could also heat up things b/w Q100 and Star 94 (which is starting to sound a little bit more Adult Top 40). Although, I do not think that this will affect B98.5, which was soft rock, then became Adult Contemporary, and was gearing towards more of a Top 40 sound, but now has gone more Adult Contemporary, playing more Adult Hits.

Now that Wild 1057 is Radio 105.7, what about Q100?
And what I mean by that is [email protected]. They are braocasted as a mainstream top 40 station. The only reason that Q100 created this station, and many of you'll know, was b/c of the lauch of Power 96.1. Cumulus thought that b/s CC basically had 2 top 40 stations, that they were feared of losing listeners. But, now since CC threw out Wild, shouldn't Q100 also make a format switch at 97.9, maybe making it a classic hits/oldies station since Atlanta has not had one since Cumulus decided to make 106.7 an all news radio. (maybe calling it Classic 97.9).


But, Radio 105.7 sounds great as well. Although, I think they should reanme themselves Radio1057/967, to let listeners know that they can also be heard on 96.7fm (mainly for those living in the southern suburbs, b/c the 96.7 transmitter is located in Peachtree City). Or they could even maybe call it Radio 105.7 & 96.7 the Project, so as to let listeners know that the Project is somewhat alive. (I remember when Wild 1057 did this; they were Wild 1057 & 967 the Groove, before they became Wild 1057 & 967).
 
adan1867 said:
I am listening to Radio 105.7, and they are playing some good music.
It now plays an Alternative Rock format. And, yes, the switch happened yesterday at 11AM. I actually heard it switch formats, and men was it weird the way the format switched.
But, I like Radio 105.7. It is just what Atlanta needed, a decent Alternative Rock station b/c it has been too long. The last time Atlanta had a decent Alternative Rock Station, and many of you'll know, was in August 2012, when Project 961 switched a top 40 station, Power 96.1.
But, like you all have said, CC already had a rythmic top 40 station, Wild 1057/967. Even though it was being broadcasted at a lower power, I think it was still a pretty good and decent station. But, Mami Chula always played a great mix in the evenings and nights. I remember when Mami Chula first came to Atlanta. It was in late 90s/early 2000s; she first started off at Hot 97.5, which later became Hot 107.9. I also remember that 955 the beat had come out as a mainstrem top 40 station, and then later switched to a rhythmic top 40/hip-hop in mid-late 2000s, and Cox media hored Mami Chula to DJ on 955 the beat. Later, Cox threw away the Beat and amde ot a news/talk radio. Because of that move, CC hired Mami Chula to DJ on Wild 1057/967.
Also, even though CC created Power 96.1, it still, at first, did not have as high of ratings as CC hoped it would. But, since Wild 1057/967 is gone, Mami Chula will now DJ on Power 96.1. I think that Power 96.1 will now get higher ratings, only beacause those who listened to Wild will now be forced to listen to Power, and becuase Mami Chula is the most recognized DJ in Atlanta. And, this could also heat up things b/w Q100 and Star 94 (which is starting to sound a little bit more Adult Top 40). Although, I do not think that this will affect B98.5, which was soft rock, then became Adult Contemporary, and was gearing towards more of a Top 40 sound, but now has gone more Adult Contemporary, playing more Adult Hits.

Now that Wild 1057 is Radio 105.7, what about Q100?
And what I mean by that is [email protected]. They are braocasted as a mainstream top 40 station. The only reason that Q100 created this station, and many of you'll know, was b/c of the lauch of Power 96.1. Cumulus thought that b/s CC basically had 2 top 40 stations, that they were feared of losing listeners. But, now since CC threw out Wild, shouldn't Q100 also make a format switch at 97.9, maybe making it a classic hits/oldies station since Atlanta has not had one since Cumulus decided to make 106.7 an all news radio. (maybe calling it Classic 97.9).


But, Radio 105.7 sounds great as well. Although, I think they should reanme themselves Radio1057/967, to let listeners know that they can also be heard on 96.7fm (mainly for those living in the southern suburbs, b/c the 96.7 transmitter is located in Peachtree City). Or they could even maybe call it Radio 105.7 & 96.7 the Project, so as to let listeners know that the Project is somewhat alive. (I remember when Wild 1057 did this; they were Wild 1057 & 967 the Groove, before they became Wild 1057 & 967).

* Is it possible that 96.7 may eventually be used for something else?

* Mami Chula the most recognized DJ? What about Dj Baby Yu or Dj Infamous or anyone else from the leading urban stations in town?

* With 105.7 (and 96.7) now (allegedly) planning to go against Star 94 and stealing some Star listeners, who will Q go after? If Q tries to go against Star then that means they are also going against Radio 105.7.....

* Q100 20 on 20 is probably the closest to rhythmic as Atlanta will ever get for now. That's probably the best place to have a rhythmic format for now. It would probably also be the best place to launch an all dance format. But I think Q100 20 on 20 is a silly name. Why don't they just call it 97.9 The Beat...

* "Mami Chula will now DJ on on Power 96.1..." What exactly does this mean? Talk on air or have an actual mix show? After all I've heard people even use the term "DJ" for TALK radio hosts! So it makes me wonder what people mean when they say "DJ" and if they know something that I don't know. I hope she does both mixes and on air talking.

* Power 96.1 also needs more mixshows on weekends. And this time I hope they don't stop mixing at 12 then have their electronic dance show at 2am. At least mix from 10p-1a Saturday nights and let the dance show run 1-3am instead of having a weird two hour gap between the Saturday Power Mix and the dance show. Having all uptempo sets on Saturday night is fine but Friday night mixes should be a mixture of rhythmic top 40 pop, hip hop, and dance (and I hope they do decide to have a Friday night mix).
 
Wildstyle Kdm said:
* With 105.7 (and 96.7) now (allegedly) planning to go against Star 94 and stealing some Star listeners, who will Q go after? If Q tries to go against Star then that means they are also going against Radio 105.7

I don't think that's necessarily true - 105.7 can go after Star from the Alternative side, while Q100 can continue competing against Star from the pop side

Also, as someone suggested, Cumulus should definitely put Rhythmic on one of their translators
 
Dont forget Radio 105.7 is also on the former 92.9 Dave-FM fans as well. As they play some AAA in the Altenative music in the mix.
 
Don't forget they're also out to pick up the listeners who settled for Rock 100.5/The Bone, as evidenced from the number of Facebook posts from the old Project fans. Granted, they're in for disappointment if they're expecting a rehash of Project, but they will likely rope in the listeners who just went to Rock 100.5 because they weren't gonna deal with a station that plays Katy Perry or Bruno Mars.
 
Repeats Repeats Repeats ----> I really hope this is temporary. They do know that Awolnation has had two respectful hits since Sail which they play like every two hours. I've listened for about 30 minutes at a time over 6 different times and most of those times, Imagine Dragons "Time" was being played. They have a new one that never gets played. I have my faith in them though. Hopefully after a few weeks, they will start adding some additional newer tracks. Alternative is similar to Top 40 in the sense you have to keep it fresh. Love to gold stuff and would love them to play more from the 80s like Dramarama or something but you also have to keep the list fresh.
 
acheron82 said:
Repeats Repeats Repeats ---->  I really hope this is temporary.  They do know that Awolnation has had two respectful hits since Sail which they play like every two hours.  I've listened for about 30 minutes at a time over 6 different times and most of those times, Imagine Dragons "Time" was being played.  They have a new one that never gets played.  I have my faith in them though. Hopefully after a few weeks, they will start adding some additional newer tracks.  Alternative is similar to Top 40 in the sense you have to keep it fresh.  Love to gold stuff and would love them to play more from the 80s like Dramarama or something but you also have to keep the list fresh. 

X98.5 in Greenville started out with a pretty standard mix. But now they play more new music than I think I've heard on any station -- alternative, CHR or otherwise. Seems like almost every day I hear something new. Including stuff I never thought they'd play like Vampire Weekend. Doesn't mean they don't overplay stuff -- they do (Mumford & Sons and Fun. are two big culprits).

Give 105.7 some. I'm sure they'll open up with the new adds.
 
acheron82 said:
Repeats Repeats Repeats ----> I really hope this is temporary. They do know that Awolnation has had two respectful hits since Sail which they play like every two hours. I've listened for about 30 minutes at a time over 6 different times and most of those times, Imagine Dragons "Time" was being played. They have a new one that never gets played.

This is why I feel like the station is really Modern AC - Click 98.9/Seattle started out the same way - I definitely think they'll open up to newer music over time, but (purposely) not at the rate that 99X did - we need to remember IMO that 99X ended up failing miserably, so I think Clear Channel is justified in this approach

They can't report to the Hot AC panel, since they'd be skipping over #1 songs by Maroon 5, Pink, Taylor Swift, etc.
 
I can see where you're coming from, but I just feel that there's not enough non-Alt charts material or Hot AC exclusive (may be the wrong word) to call this Modern AC, though the Alternative format in its current state may be more Modern AC-friendly now than in previous years. Everything I've heard or seen on their playlist log has been a hit at Alternative. While Modern ACs, like Click 98.9, have always played a mix of the two formats, including stuff that's not a hit at Alternative (Jason Mraz, Maroon 5, OneRepublic, etc.), "radio" hasn't played anything that hasn't been a hit at Alternative. Sure, the playlist is full of songs that have crossed over to Hot AC/CHR, but that just means it's a very conservative Alternative station, not necessarily a Modern AC.

From what I've gathered through these boards and other online sources, it was actually Cumulus's narrowing of 99x's playlist which led to its ratings decline and eventual death. Remember, 99x was a billing machine in the 90s when it was known for being influential to breaking bands. But awp is correct, the station is just starting out, so it's just playing the hits to build cume and let people know they exist. Q87.7/Chicago launched last year in a similar fashion, by playing a very narrow list of songs, all recognizable hits, to reel people in and then expanded from there. After about a month, the playlist should expand and round into form.

One funny example of a station evolving from its beginnings, Radio 104.5 was playing Nickelback and The Fray when it first launched. Now, they play no Nickelback and rarely play The Fray.
 
chrocket87 said:
But awp is correct, the station is just starting out, so it's just playing the hits to build cume and let people know they exist.

Power 96.1, Q100, 95.5 The Beat, The Groove, and WiLD 105.7 / 96.7 all started out the same way - playing nothing but limited mainstream hits. The same complaints going on here are the same as when Power started; everyone (including myself) wanted them to instantly develop a full playlist and immediately start featuring some exclusive hits. It took a little while for the overall playlist to be polished and finalized and I believe the same will happen for Radio 105.7.

Also, I wonder if 105.3 in its current state will bill more than Radio 105.7 would have if they were put on 105.3....
 
chrocket87 said:
Everything I've heard or seen on their playlist log has been a hit at Alternative. While Modern ACs, like Click 98.9, have always played a mix of the two formats, including stuff that's not a hit at Alternative

I know that Radio 105.7 has played "Move Along" by AAR (which didn't chart at all on Alternative), and "Ocean Avenue" by Yellowcard (which didn't crack the Top 20 Alt.) - "I Write Sins Not Tragedies" only peaked at #12 on the Alt. chart, and the Blues Traveler songs they play also didn't crack the Top 10 on Alternative

I see what you mean about the lack of current HAC artists - I'm just not sure what format to call it - maybe literally "Adult Alternative" (as opposed to AAA)
 
Wildstyle Kdm said:
Also, I wonder if 105.3 in its current state will bill more than Radio 105.7 would have if they were put on 105.3....
Patron must be doing something right these days...they're approaching a 3 share 6+...I don't think any Latino station has ever gotten that high.
 
jabba17 said:
Wildstyle Kdm said:
Also, I wonder if 105.3 in its current state will bill more than Radio 105.7 would have if they were put on 105.3....
Patron must be doing something right these days...they're approaching a 3 share 6+...I don't think any Latino station has ever gotten that high.

I'm pretty sure the original Viva got somewhat higher ratings on 105.7.
 
@atlantaboy

I think I might have to take you to task on this. You seem to suggest (I might be wrong) that 99X failed because of a more modern sound. I can't disagree with this more.

I think 99x failed because as an alternative station, they sucked. It took a month (30 days) before 99X started playing M83 after LIVE 105, KROQ, and even X98.5 out of Greenville started playing it. That is not signs of a station that is too modern or too adventurous.

In addition, 99x only played a few selected songs from the artist. For example, they only played "Last Night" from The Strokes. Again, a very safe move on their part. After about 4 months, I went back to internet radio because I got tired of hearing "Uprising" by Muse every two hours.

A station can dig deep into the 80s and 90s while still keeping it fresh with modern alternative. Check out LIVE 105 out of San Francisco. You will hear The Cure, Dramarama, Flock of Seagulls, and you will also hear modern music from Churchill, Maps and Atlases and Animal Kingdom along with the standard Alt tracks from Bush, Nirvana, Pearl Jam and Pumpkins.
 
The first time I ever heard Yellowcard, AAR and Blues Traveler was on 99X. Actually won tickets to see Yellowcard from 99X. Yeap, Star and other Hot AC stations took those artist after they were introduced on alternative stations about 3 months later and played the living hell out of them. Does not mean they did not start off as alternative.

Sarah McLachlan started off as alternative and so did that annoying Chumbawamba and remember Sugar Ray? Yes, these artist are played on Star and B today but they started off on 99X. Alternative introduces the Hot AC charts to stuff.

atlantaboy said:
chrocket87 said:
Everything I've heard or seen on their playlist log has been a hit at Alternative. While Modern ACs, like Click 98.9, have always played a mix of the two formats, including stuff that's not a hit at Alternative

I know that Radio 105.7 has played "Move Along" by AAR (which didn't chart at all on Alternative), and "Ocean Avenue" by Yellowcard (which didn't crack the Top 20 Alt.) - "I Write Sins Not Tragedies" only peaked at #12 on the Alt. chart, and the Blues Traveler songs they play also didn't crack the Top 10 on Alternative

I see what you mean about the lack of current HAC artists - I'm just not sure what format to call it - maybe literally "Adult Alternative" (as opposed to AAA)
 
acheron82 said:
The first time I ever heard Yellowcard, AAR and Blues Traveler was on 99X.  Actually won tickets to see Yellowcard from 99X.  Yeap, Star and other Hot AC stations took those artist after they were introduced on alternative stations about 3 months later and played the living hell out of them.  Does not mean they did not start off as alternative.

Sarah McLachlan started off as alternative and so did that annoying Chumbawamba and remember Sugar Ray?  Yes, these artist are played on Star and B today but they started off on 99X.  Alternative introduces the Hot AC charts to stuff. 

Yep. That's one thing I hate about people even today saying today's alternative is too CHR/Hot AC friendly. I've said it a million times that even groups like Fun. probably never would have made it to CHR if it wasn't played on Alternative first. Freakin' ADELE was first played on Alternative stations (I first heard her on Radio 104.5 at least six months prior to it crossing over to Hot AC and then CHR). Even way back in the late '80s, 10,000 Maniacs (ie., Natalie Merchant) was on alternative stations and the only place you'll hear Merchant now is on a Hot AC or even traditional AC station so it's not a new phenomenon either.

That said, I still firmly believe that even if these groups crossover and are more "popular" now, they did at least sound "alternative" in a way that they sounded different from what was popular at the time when they were first played on alt stations.
 
RadioDoogie said:
It sounds really good. It fills a huge missing gap in the Atlanta radio market. I personally enjoyed listening to CC's alternative WRXQ 96X in Memphis (now WHAL) in the 90s versus Susquehanna's 99X here in Atlanta. It was more chart friendly. I really hope they replace the voice tracked DJs with some of our veteran Atlanta alternative DJs like Mara Davis, Margot, Sully, Steve Barnes, Leslie Fram, Jimmy Baron, Rich, Toucher, Steve Craig, Matt Jones, Yvonne Monet, Will Pendarvis, etc.

I'd love to heat it all live and local. Put some energy behind it and the music. Live events, join-mes, etc.
Some of the talent you mentioned either have new gigs or have started online stations but I agree that having some familiar talent show up there would be nice.
 
acheron82 said:
A station can dig deep into the 80s and 90s while still keeping it fresh with modern alternative. Check out LIVE 105 out of San Francisco. You will hear The Cure, Dramarama, Flock of Seagulls, and you will also hear modern music from Churchill, Maps and Atlases and Animal Kingdom along with the standard Alt tracks from Bush, Nirvana, Pearl Jam and Pumpkins.
I for one wish that an alt station would play more 80s alt, at least in a retro show but preferably sprinkled through the playlist. 99X played a lot of that right out of the box in 1992 and then dropped it shortly thereafter, excepting the House/Duplex of Retro Pleasure/Retroplex.

I can understand not including it if your playlist runs young/new, but I have never understood why AAA shies away from 80s alt so much, except for the highfalutin' stuff like Peter Gabriel and U2.
 
jabba17 said:
acheron82 said:
A station can dig deep into the 80s and 90s while still keeping it fresh with modern alternative.  Check out LIVE 105 out of San Francisco.  You will hear The Cure, Dramarama, Flock of Seagulls, and you will also hear modern music from Churchill, Maps and Atlases and Animal Kingdom along with the standard Alt tracks from Bush, Nirvana, Pearl Jam and Pumpkins. 
I for one wish that an alt station would play more 80s alt, at least in a retro show but preferably sprinkled through the playlist.  99X played a lot of that right out of the box in 1992 and then dropped it shortly thereafter, excepting the House/Duplex of Retro Pleasure/Retroplex.

I can understand not including it if your playlist runs young/new, but I have never understood why AAA shies away from 80s alt so much, except for the highfalutin' stuff like Peter Gabriel and U2. 


I agree. I used to love the Retroplex back in the early days (wow, must be getting old, I know it was a long time ago, but who was that kind of wacko DJ who hosted that? Opps, thinking of a different 99X show. It was the "normal" Steve Craig that hosted the Retroplex).

I never understood how there's very few alt stations that run specialty shows like 99X used to. Even a group like R.E.M., if your alt station plays them at all, it's more likely that you'll hear something like "What's the Frequency Kenneth?" over early classics like "Driver 8". I can understand stations maybe not wanting to be to "deep and wide" as another forum member said, but I think there's room for special sets on weekends, etc.
 
Hey awp69- I'm impressed with X98.5. Vampire Weekend???? Dang! Also, I see they are playing "Out of my League" by
Fitz and The Tantrums which is an AAA/Alternative combo artist. I'm very impressed. Hope they show good ratings. If they do, I would actually be shocked considering the location.
 
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