WNOX RATINGS

[BillBattle]

WNOX completely disappeared !! Not showing up in arbitron ratings at all.

No. It was only subscriber stations listed. WNOX is not a subscriber and accordingly was not listed. Someone at Citadel, South Central or Journal did not want other station listed. They control it as they pay.

 

[boogiecheck]

WNOX doesn't subscribe to Arbitron? I guess they now know what a mistake that is.

 

[secondchoice]

WNOX doesn't subscribe to Arbitron? I guess they now know what a mistake that is.

IIRC most of the agency buyers have the Arbitron. When I was doing sales, the national agency buyers would quote the "cost per point". If you are selling mostly LOCAL, results are more important than ratings. Example: A car dealer buys a flight, (it has to be at least 30 a day ROS), then sells a lot more cars when commercials air, all a sales person has to do is "pick up" this week's specials after that. My experience was mostly around the Louisville and Cincinnati markets. When there was a "local" agency involved, often the agency owner would take time (if you bought him / her a meal) and listen to your station's "success" stories.

 

[Tennessee Cowboy]

WNOX doesn't subscribe to Arbitron? I guess they now know what a mistake that is.

IIRC most of the agency buyers have the Arbitron. When I was doing sales, the national agency buyers would quote the "cost per point". If you are selling mostly LOCAL, results are more important than ratings. Example: A car dealer buys a flight, (it has to be at least 30 a day ROS), then sells a lot more cars when commercials air, all a sales person has to do is "pick up" this week's specials after that. My experience was mostly around the Louisville and Cincinnati markets. When there was a "local" agency involved, often the agency owner would take time (if you bought him / her a meal) and listen to your station's "success" stories.

A lot of agencies these days use cost per point to justify using the stations they want to use. After that, it's based on the sales reps that give them the best service. And you don't usually find that out until you try them. And, no, you don't have to use the biggest stations to be successful. If one or two of the top five watch out for your business, you're usually good to go.

 

[Tennessee Cowboy]

A friend of mine asked me to be in the room once when a large station was trying to figure out why they weren't being bought. He said his first meeting was with a tight skirt type that kept throwing station size at him. Second meeting was with a mid level manager that tried to reinforce the info from the first meeting. Then the one I attended had a GSM that wound up passing on the business. All he had to do was assign someone to the account that would shut up and listen.

Maybe the GSM was whipped by his SalesBabes. Whatever the internal reason, that station is missing on some sizable billing for lack of an ugly ol' workhorse.

 

[Tennessee Cowboy]

Everybody was brave on these threads last summer. Now they're all on the porch. I wonder how much dirty laundry would air out here before somebody said something....

 

[Tennessee Cowboy]

Everybody was brave on these threads last summer. Now they're all on the porch. I wonder how much dirty laundry would air out here before somebody said something....

Here's a no-brainer to start:

Q: In the 70's, what GM drank heavily during many lunch hours?

A: Most of 'em