theyre over the 5fm limit
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Alt 92.3 to Become WINS Simulcast
- Thread starter atthestars
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wibgradio99
Banned
Not in the case of WRFF, when they first launched, it was Johnny with music intense mornings and they scored a constant 4.0 plus for years, when Johnny left, and this clown took over, they can barely get out of the 2''s.
I know her music was/is still played on Triple J, here in Australia. I would say she was marketed as an Alt Pop act, and got lucky.
Any good Alt station is actually music-genre-fluid. So she could fit in.
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If they replace the morning show alt 104.5 may have a shot in returning to the good ratings but then again it’s been said here on the Philly page alt 104.5 doesn’t make much money
They played good 4 you on "emo night" supposedly dedicated to emo music along with machine gun kelly. Apparently Olivia Rodrigo is one dark chick!
But yeah, I agree with macattack. They should primarily focus on indie rock and pop, which still produces crossover hits (like glass animals, the Walter's I love you so from 2014 which became a tiktok hit, and Mumford and sons) and let the blink 182 fans go somewhere else (since that type of music is also played on hot ac and adult hits.
It never billed anywhere close to what its numbers would indicate it should. Very negative image of its listeners at ad agencies. Cynical, anti-advertising, slacker, underemployed ... you know the reputation.
I’m guessing that these are the same ad agency people who diss the over 55’s… so it’s a very tight range that they work within…
Sounds like it's listeners are doing something right!
It's not ad agency people who "diss" the over-55 listener. It is their clients who tell them who their research shows are the primary buyers and the ones that are most open to trying new brands or products.
In the case of alternative rock, there is a reason why such stations don't do well on agency buys and tend to have lots of pawn shops and bail bonds advertisers... and that is the data that a lot of the listeners are younger males who are single with no family, not children, etc. That places the format outside the scope of many buys.
A morning show makes for an anchor but it’s only 4-5 hours of the station. If you’re a music station the music will make people stick around.
When Q101 was frailing about with its “Shuffle” experiment but still had Mancow, Mancow regularly scored #1s in his time slot but Q101 was lucky to break a 2.0 in the beauty contest ratings every month. People just listened to Mancow and then tuned the rest of the station out because they hated it.
Naturally they doubled down on the “Shuffle” experiment and fired Mancow, which plunged Q101 below a 1.0 and was only salvaged by copying KPNT for a while. But the station never did fully recover from that and it was sold to Merlin Media and flipped.
A morning show sets the tone for the day but the music controls the rest. And KPNT has one of the strongest if not the strongest playlist in Alternative right now, and arguably stronger than most Active Rock outlets as well. They would not be pulling down the ratings they are right now if people were only listening to Rizzuto, who has been #1 in STL for an eternity including when KPNT was doing much worse.
Morning is the most listened-to segment, and the revenue producing segment. The rest of the day doesn't matter. Howard Stern's show paid for the entire week. The music they played was incidental. Also read your own comments about the music. It has to be this, and it can't be that. All these personal requirements that the music has to be. It's not as easy as it used to be. This is why Alt is gone.
And this is why radio overall is dying. Jesus Christ listen to yourself. “The rest of the day doesn’t matter”? No wonder so many radio stations struggle when they take advice like that!
You’re wishcasting Alt’s death and continue to trumpet that demographics are destiny. This echoes things Mike Kaplan himself said in interviews with Variety and other outlets when he tried to justify kicking the rock music out in favor of pop. Look at how well that turned out for him.
Your solution is literally to give up the format and all rock formats for that matter. Yeah, that’s definitely going to happen if the programmers share your mentality. Self fulfilling prophecies and all that.
While mornings still lead in revenue, Middays and Afternoons are both more listened to than Mornings now in the PPM markets.
And that was pre-PPM. Were he on today with PPM, I calculate he would have been 8th or 9th in share in both NYC and LA.
Alt has so much fragmentation the only consensus is on decades old songs.
Isn't the 18-34 yr old demo lucrative though?
Yeah, but those "safe" songs don't generate much excitement a lot of times can be heard on other stations. For example, outside of 96.5 in Kansas city, 93.3, 99.7, 102.5, 105.1, and 105.5 all spin I write sins not tragedies by panic at the disco as a gold track and similarly semi charmed life and all the small things.
Because you don't like it, it becomes the reason "why radio is dying."
Once again, you're the one setting all these rules for what music can be played.
What just happened in New York and Dallas? Maybe you missed it. What happened to WNYL & KEGL?
$9-10 million a year sounds pretty good to me
He's talking about a genre that people loved about a decade ago. People used to really be passionate about alternative (especially the indie genre.)
Shares and revenue are down significantly across the board from 20 and 10 years ago. Would you consider that being alive?
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