Once again, this is a music problem, not a radio problem. If record labels create good music that mass audiences want to hear, radio will want to play it. But about ten years ago, record labels decided that wasn't their goal anymore. Just record everything, but it all on Spotify, and let people find it. Radio was left out of the equation. The only music that still attracts large audiences are those classic songs that were recorded before Spotify.
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Alt 92.3 to Become WINS Simulcast
- Thread starter atthestars
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Once again, this is a music problem, not a radio problem. If record labels create good music that mass audiences want to hear, radio will want to play it. But about ten years ago, record labels decided that wasn't their goal anymore. Just record everything, but it all on Spotify, and let people find it. Radio was left out of the equation. The only music that still attracts large audiences are those classic songs that were recorded before Spotify.
If you look at the top 10 radio stations, the ones making the most money, none of them are rock stations.
If you look at profits for retail, it's down from 10-20 years ago. Sears went bankrupt. This is a bigger thing than radio.
I love you so by the Walter became a hit through tiktok from 2014 and its still the indie genre
I'm not an alt listener but I like "Semi-Charmed Life," which I first encountered being played during pregame warmups at a minor league hockey game in New Haven! At that time in my life, all I was listening to was country and oldies, so I had no idea the song existed before then. Ever since, whenever I encounter it on the radio, I listen to and enjoy it. If you ever hear the words "I want something else" from me in relation to that song, that won't be a complaint. I'll just be singing along!
Not in NYC. That is about 20th in total billing and the lowest for a full signal FM.
One song, by a flash-in-the-pan, one-hit wonder band, hardly proves BigA wrong.
i had to think and study the points made on this board regarding rock music, and you bring up a good point. I feel like there’s not of continuity between rock artists and labels. A lot of bands, I feel, are so concerned about not working for “the man” and are “against corporations“. I used to be like that to. I now work for one of the largest tv companies in America. Yes, rules and regulations suck. But corporations have money and can give you the exposure we need. Artists need to quick worry about being too cool and indie and learn to work with other artist from other genres
Working in media, I get happy when I see $900 or $1,000 in my bank account 🤣
I haven’t set requirements for any songs. I have said that I like the KPNT playlist but I’d be daft to say it would work in NYC.
You know what honestly would work in NYC? What Z100 did but modified for the modern day. Indie, alt-rock, and punk mixed with rock-adjacent pop and hip-hop. It would probably do pretty well. It wouldn’t set the world on fire but I think conceptually it would bill fine in NYC.
WNYL’s downfall was not playing any of that and trying to be a pure pop outlet, just being a tad quirkier than Z100. Playing Z100’s sloppy seconds was a terrible strategy. If people want to hear Z100 music they’re gonna turn on Z100 not WNYL.
That was 30 years ago. Now, it sounds like something you'd hear on a college radio station like WSOU.
30 years ago or no it’s still the only time Alt ever did well. And NYC was a pretty diverse city even back then too. A modified version to account for it being 30 years later is probably the best shot the format has in NYC. I can’t guarantee it would succeed, of course, but I don’t see any other way it would work.
The way WNYL was programmed for the first year or two was pretty good for NYC, in my opinion. However, during that time, it rarely got higher than a 2.5 share 6+ and only showed up in the top five 18-34 in one book (never in the other demos).
It’s sad to say, but I think this is the end for alternative in NYC, at least as a commercial format. But, times change. I get more enjoyment out of iHeart’s Electic Rock channel (AAA) on my phone than anything on the FM dial.
It’s sad to say, but I think this is the end for alternative in NYC, at least as a commercial format. But, times change. I get more enjoyment out of iHeart’s Electic Rock channel (AAA) on my phone than anything on the FM dial.
The decision has been made. WNYL is flipping to news on 10/27.
I know the decision has been made. I was speaking purely theoretically.
If you get a more mainstream version of that, you'd get people who gravitate towards it. Glass animals have had success in recent years.
that‘s due to the emergence of online shopping. people got tired of going to stores and waiting in line as compared to not having to shower and shopping from bed. Advertisers, and listeners got annoyed with the lack of creativity in radio and moved onto other platforms for listening and/or doing business with. Maybe if CBS wasn’t so quick to regulate Howard Stern in every which way possible, we wouldn’t be where we are today? Terrestrial radio would love to have younger demographics listening to radio. But, the industry does lazy quick fixes by adding yet another older skewing format on fm dial. Those at the top are so “tried and true” in their ways and believe only their way works, instead of trying and or listening to others. Maybe a sold out concert isn’t a fair barometer of how a radio format? But, you know what is? Checking out steaming data of the online platforms, monitoring tik tok (which demos of all ages use). Monitoring social media pages to see what’s new, what are the people listening to? Thats research! Not having 5 or 10 people sit in a room saying “so what kind of music do you like”. Those who fear the death of radio (even am) and/or wondering why radio is facing challenges are the same ones who created the issues in the first place. What happened in radio 10-15 years ago is hitting local tv right now. But, in our case it’s too late as streaming tv is here. Hell, nbc is on the verge of dumping an hour of primetime programming at 10/9 cst and giving it back to affiliates because nbc ran out of creative ideas.
With the right promotion of any product anything and everything is possible
WMTR gets into SI and Brooklyn and is needed for oldies.If Country was a good choice it would have made the change years ago.
Eh, I don't think it has to do with that in the case of broadcast TV. People just stopped watching the medium, and the only ones who still do well are CBS who cater to an older audience. I blame that on the stations going crazy at pilot season and ordering a bunch of shows for many years which should have never seen the light of day(like "lucky 7" for instance. )
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