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10 AM on 96.9, and...

i saw some thing on the nova twitter something about tomorrows format will be Jim and Margery's ipod lol.
 
Joseph_Gallant said:
Another thought: Could Greater Media look to sell 96.9, which means this stunt could continue for weeks??
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I have to say: You're maintaining the fine reputation you have on this board.

No one stunts with a sale coming up, because without a known, reliable base of advertisers the value of the station decreases, and advertisers won't advertise on a station without knowing who will hear their ads.
 
Yup - like clockwork! Haha was just going to post that they are looping yet again, but I was beat because I'm on the stream delay :)
 
dumber than a box of hair said:
No one stunts with a sale coming up, because without a known, reliable base of advertisers the value of the station decreases, and advertisers won't advertise on a station without knowing who will hear their ads.
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Not necessarily true.

For example: were Salem to be the buyer...
 
It won't be urban. They wouldn't have stunted with it if it was the final format. Besides, she's older now...I'm thinking Rhythmic AC, 80's, 90's and 2K gold. It fits better with their other properties in the cluster. They can have her in the mornings, then go jockless the rest of the day. Makes much more sense.
 
It's the only logical choice. That type of station would put pressure on Kiss and Mix, plus the older demo's of Jam'n. They'll let Amp, Jam'n, Kiss and Evolution battle for the kids. It would be a nice flanker for Magic as well...
 
It's not that they don't "care about black people." Urban is a difficult format to sell in markets like Boston with small minority populations. In Hartford, which has a slightly larger black population per capita, WZMX struggles to bill despite fairly high ratings. Urban works best in markets that have at least a 35-40% minority population...places like Atlanta, Memphis, Philly, Detroit, Birmingham etc. It's not hate or racism...it's business.
 
bringbackradio said:
I guess I was wrong about Boston finally having a pop-free station. Once again, corporate radio in Boston does not care about Black people.
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If Radio One (http://www.radio-one.com) who is run and owned by Black's couldn't make it work here with WBOT or WILD and in both cases decided to sell (or LMA till they could in WILD's case) was their best option what makes you think one of the regular majors could do any better? Radio One does know how to make this work all over the country and here decided it was better to cut their losses and move on. I think that speaks volumes to the issues and explains why stations here with even bigger signals feel they need to have much wider audience appeal to succeed. These are just businesses and they would love to target any specific audience and own it if they thought that audience was large enough to sell the level of advertising they need to to hit their budgets. Instead right now you have several of them fighting over an audience that they no longer want one of them owning. It will be interesting to see how it all plays out..
 
I'm surprised that Hot 93.7 "struggles to bill." I know Hartford is a very poor city and there really isn't much of a black middle class there the way there is in places like Atlanta and Memphis, where urban signals do well, but WZMX seems to be quite popular in the suburbs among young people of all races. Their DJs do a lot of remotes and guest appearances at clubs in places that aren't what you'd consider strong markets for hip-hop. Is there still strong resistance to hip-hop in the Boston suburbs? Are kids in places like Everett and Malden still spray-painting Aerosmith symbols on the walls of the T stations?
 
fmradio1 said:
It's not that they don't "care about black people." Urban is a difficult format to sell in markets like Boston with small minority populations. In Hartford, which has a slightly larger black population per capita, WZMX struggles to bill despite fairly high ratings. Urban works best in markets that have at least a 35-40% minority population...places like Atlanta, Memphis, Philly, Detroit, Birmingham etc. It's not hate or racism...it's business.
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The San Francisco market is less than 10% Black but unlike Los Angeles, Tampa and Pittsburgh that have lost heritage urban outlets, it has managed to have urban outlets staying afloat financially to this day. This is despite these factors in the Bay Area: gentrification in Oakland (the longtime Black culture center of the region) which has driven out a number of its key audience to the outer fringes of the East Bay or outside to market altogether. Another example to point out is the state of Oklahoma: Oklahoma City, Tulsa and Lawton markets have less than 10% of a Black audience but they still can hold an urban outlet or two thanks to Perry Broadcasting.
 
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