100.3 The Sound goes Deep; 86s "World Class Rock"

[Zeb Norris]

I'm a AAA PD. As such, I recognize this criticism as typical of the audience I serve.

Let's use a restaurant analogy. Most other formats are like McDonald's. Very predictable, but not the best food. AAA is more like a fancy French restaurant, where the food is much better.

But guess which restaurant gets more complaints? That would be the French restaurant. The expectation is higher, the customers more knowledgeable. Besides, if the food at McDonald's sucks most people would think there was no use in complaining about it. It's not even supposed to be great, just edible. But if your pepper steak is overdone at the French joint you're much more likely to give your server an earful.

Now, the stations I've programmed have all been somewhat different from the The Sound. But the serious music fans in the audience are like many of you... very critical. The fact is, radio isn't for serious music fans. It's an appliance, not your personal sonic source. That's what record collections are for.

Just sayin'...

 

[SuperRadioFan]

Zeb I agree with your analogy about 'AAA' being like a fancy French restaurant.

But what does that have to do with The Sound's format these days? Besides WRXP (who also play AC/DC, Boston, Guns n Roses, Aerosmith, etc. that The Sound does not play), name another so-called AAA station in the U.S. that has a similar playlist to The Sound's playlist? IOW as has been stated by many here ad infinitum, The Sound today is not a 'AAA' format.

BTW on a side note, I had just checked WRXP's playlist to review some of their playlist, ya know what? While they are a veritable hodge podge of RnR they at least are interesting!! From RXP's playlist-- When's the last time you saw songs like "EVERYWHERE THAT I'M NOT" - TRANSLATOR"; DON'T THINK TWICE" - MIKE NESS; or SHE DON'T USE JELLY" - FLAMING LIPS on any playlist? Sure it's TrainWreck City, but at least its more varied than what Southern Californians can hear on 100.3 FM. Are you reading this, Dave Beasing?

 

[radioresearcher]

I actualiy think the advertising for The Sound is pretty good. Very big, very loud, easy to see, clear. The "Now Playing" concept is novel.

The problems are....

- The song they are "playing" is typically pretty boring.
- If it isn't a "now playing" billboard, if you tune in The Sound, you will find out soon enough that it is boring.

It ain't the advertising, it's the product.

KFI was actually listing the current host or KFI News on the digital billboards prior to The Sound even hitting the airwaves.

Which incarnation of their advertising campaign? The new Orange digital billboards have the song so small you better be right on the them. Of course, you could go down to the South Bay curve on the 405 and still see the old campaign with the old blue color scheme. Or maybe we could look at their recent mailer which doesn't list any current positioning statement and the blue color scheme.

Would be nice if they could make up their minds who they are. What station throws away their major advertisng campaign every week?

This station is a complete JOKE. And I thought the Emmis had the worst run station of all time in Los Angeles. My bad.

I thought KDL was a much worse station than V-100, but this is just nitpicking...

KDL was horrible. V-100, Rock With A Beat, The Sound, Movin, KDL certainly all deserve their part in Los Angeles radio's hall of shame.

I don't think you can say Movin' has been a complete failure. It continues to grow in PPM - pushing a mid 2 25-54 - which is respectable. KDL was starting to make money which is why the JSA was created and they flipped.

Rock with a Beat may own the hall of shame...

 

[goriajk]

I'm a AAA PD. As such, I recognize this criticism as typical of the audience I serve.


Now, the stations I've programmed have all been somewhat different from the The Sound. But the serious music fans in the audience are like many of you... very critical. The fact is, radio isn't for serious music fans. It's an appliance, not your personal sonic source. That's what record collections are for.

Just sayin'...

Zeb, I strongly agree with your point (Well, you've been in AAA radio and I respect your opinion) IMO 'The Sound' is by far THE BEST station in L.A. and as I'm writing this I'm listening to the last Album Sides Wednesday artist ('The Velvet Underground' =)) I'm just HOOKED to the magic this station is doing with the album sides, but also disappointed as John SRF and I have pointed out for almost a year, we had so much hope that this station would pick up the AAA mantle that KSCA did from '94-'97 but didn't even come out to play hooky with album alternative that you would agree is the heart and soul of WNCS. Zeb, I for one as an Angelano who loves music, why is my favorite station playing The Cars and not Aimee Mann, or Beth Orton, or Wilco? Am I being a selfish South Bay 'Dirtbag' (Go Long Beach State) by asking for my station to be more supportive to it's hardcore listeners instead of saying 'Go enjoy your weekend'? I care about John and he is a dear friend - he cares about the music and had high hopes like me. Maybe we got too lofty last April and I accept 100.3 today as they are trying to find it's mark on these local airwaves, but as DE said again and again, it's tough for any station like this hybrid-adult rock or AAA to get decent numbers (But, I for one care about KSWD despite my criticisms and I listen to it when I can - and support it. I do care about Dave, Sammy & Haley too...the airstaff are first-rate). Add to the fact I have a nice CD and LP collection as well, and enjoy it often. I want this station to make it even if they don't play Wilco. Just one guys op. Thanks for reading, Joe G

 

[ChannelFlipper]

I listened to a few of the album sides yesterday. A few interesting choices including side two of Tom Petty & the Heartbreakers 1978 release "You're Gonna Get It". Some thoughts:

Why are they still either playing actual vinyl records or inserting a ridiculous vinyl sound effect? I am one of about a dozen listeners who actually want to hear the side, and the pips and squeaks I hear are really annoying. I have the CD in my collection already, OK. What you're really encouraging me to do is turn off your station and pop in the CD I haven't heard in awhile, where I can hear in clean CD fidelity. So you are killing ratings by playing album cuts that no one but me and my dozen compadres want to hear, and then encouraging me to turn you off - even though I actually like the music! The sound effect is a lame idea and should have been dismissed five seconds after it was suggested.

Why are you doing this on Wednesday instead of on some off hours on the weekend? This is a violation of Radio 101 to guys like David E. Interrupting your format like that when you are still trying to get new listeners to sample the station doesn't make any sense. Even established stations like KFOG don't do this. and what are you saying to the listeners who don't want to hear a 30 year old album by a fading artist, which isn't even close to being his best album? "Tune us out now and come back in 20 minutes"? Who are you trying to appeal to with this strategy??

I can only surmise that the Sound is really just a placeholder format for Bonneville to have on while they seek an opportunity to sell or trade the station, so ratings and growth can't be that important and this is just short-term toy for the programmers to play with in the interim. That said, why so much Cars, Supertramp, and Stones? And the aggressive advertising campaign that has already been changed midway through the process? The station really is confounding.

 

[Robnoxious]

They really are playing vinyl though on the Album Side Wednesdays. ???

 

[SuperRadioFan]

Zeb, I strongly agree with your point (Well, you've been in AAA radio and I respect your opinion) IMO 'The Sound' is by far THE BEST station in L.A. and as I'm writing this I'm listening to the last Album Sides Wednesday artist ('The Velvet Underground' =)) I'm just HOOKED to the magic this station is doing with the album sides, but also disappointed as John SRF and I have pointed out for almost a year, we had so much hope that this station would pick up the AAA mantle that KSCA did from '94-'97 but didn't even come out to play hooky with album alternative that you would agree is the heart and soul of WNCS. Zeb, I for one as an Angelano who loves music, why is my favorite station playing The Cars and not Aimee Mann, or Beth Orton, or Wilco? Am I being a selfish South Bay 'Dirtbag' (Go Long Beach State) by asking for my station to be more supportive to it's hardcore listeners instead of saying 'Go enjoy your weekend'? I care about John and he is a dear friend - he cares about the music and had high hopes like me. Maybe we got too lofty last April and I accept 100.3 today as they are trying to find it's mark on these local airwaves, but as DE said again and again, it's tough for any station like this hybrid-adult rock or AAA to get decent numbers (But, I for one care about KSWD despite my criticisms and I listen to it when I can - and support it. I do care about Dave, Sammy & Haley too...the airstaff are first-rate). Add to the fact I have a nice CD and LP collection as well, and enjoy it often. I want this station to make it even if they don't play Wilco. Just one guys op. Thanks for reading, Joe G

Thanks for the kind words, Joe, right back atcha.

I have mixed emotions about The Sound's Album Sides Wednesdays. It's nice that they do something different but four problems I have with it -

1) By playing vinyl (we presume) only, that pretty much restricts the music to 1987 or before for the most part.
So that destroys the concept of "All About the Music" because then it isn't.

2) They play just one side of an album. Lots of great music is on the side not played of that album . And whoever bought LPs in the day did not listen to just Side 1 and then think to themselves "Hmmmm I've heard enough, let me see what other LP I can play one side of? OK how about Sgt Peppers?"

3) The feature takes up a half day of their 'regular' programming and because of the law, they can't stream it online while they're being played

4) It's done on unpredictable random Wednesdays

Having said that, the concept is at least unique along with their other specialty shows on Sundays- 'Peace Love & Sunday Morning' with a nice mellow eclectic mix of music usually not heard on the regular playlist (example- "Wind" by Circus Maximus); My Turn where a guest DJ - a celebrity of sorts picks the tunes and plays 'DJ'; and their now Monday-Friday feature 10@10. These special shows elicit the most comments (mostly positive) on their forum. That's a good thing, but that 'vibe' does not seem to carry over to the regular programming of boring, stale, and safe playlist.

I know The Sound is in the 2nd largest market and thus has to be safer than most rock stations, but it would be nice if their playlist more closely resembled that of The Point's (WNCS).

Joe makes a very good point of the neglected artists being pushed out by the core group of artists- The Rolling Stones, The Who, U2, The Police, Talking Heads, Santana, The Doors, The Cars, etc etc. And they claim to go deep, but they can't play a song liked "Mixed Emotions" which would be deep for them, or a song like "Face the Face"-Pete Townshend.

No Joe you're not being selfish in your wish list and while your loyalty to the station is commendable, I just can't share that feeling. For me, early on, I along with others were the staunchest supporters and defenders of The Sound. We as posting listeners representing the audience out there in the same manner as diary keepers and now PPM wearers do gave much constructive sugggestions with songs and artists we were hoping they'd play. Literally hunderds of suggestions like these were made in just the first 4 months of the station's life. That kind of enthusiasm and loyalty can't be bought and for them to go the musical direction they did to me shows an utter disdain for our opinion and shows no loyalty to the station's most ardent listeners and supporters.

Now all of this would be a moot point IF the station got decent numbers. BUT there's no way they can say to us that we listeners and critics don't know what we're talking about, but we as station operators do know how to achieve success.
Because they cannot defend the dismal shares of 0.7-0.8 range and the equally dismal 36th place 25-54 showing in the most recent PPM. Especially given that they have the advantage of a Mt. Wilson stick and the great coverage it affords - covering almost every inch of the LA market and then some - and they can barely match what Indie or Channel 103.1 had peaked ratings-wise with a much weaker signal.

Joe, other posters in the Sound forum like Goodhelp, JP (JPT on these boards), PT (Paul), EarleGirl (Jenny), you, and I could write a book about what they've done wrong and what they should/could do to right the sinking ship. But we both know that just ain't gonna happen.

ChannelFlipper you made some great points!!

 

[scooty430]

They really are playing vinyl though on the Album Side Wednesdays. ???

Only time I listen to the Sound is the Album Side Wednesday. Love it.

They need to do it every Wednesday though. Random Wednesdays ruins the whole idea of appointment listening. Luckily I saw the billboard on Robertson said "Now Playing - Album Side Wednesday" so I knew they were doing it yesterday.

By the way, why does it matter if playing vinyl restricts them to 1987 or before? They pretty much are a classic rock station.

 

[AM FM listener]

Let's use a restaurant analogy. Most other formats are like McDonald's. Very predictable, but not the best food. AAA is more like a fancy French restaurant, where the food is much better.

But guess which restaurant gets more complaints? That would be the French restaurant. The expectation is higher, the customers more knowledgeable. Besides, if the food at McDonald's sucks most people would think there was no use in complaining about it. It's not even supposed to be great, just edible. But if your pepper steak is overdone at the French joint you're much more likely to give your server an earful.

Zeb, I do not know who you are but that was a profound analogy. I can not recall one complaint on these boards about KOST, perhaps the McDonald's of LA Radio (not that there is anything wrong with that...I like McDonald's). But The Sound? A station that almost everyone on these boards would agree has better "food", can not get a break. Maybe when it goes away, and in it's place is another AC, you will remember The Sound more fondly....

 

[OCradiodude]

Just remember that money talks. If they're not making money, what's the point of this Mt. Wilson FM station?

 

[SuperRadioFan]

God, isn't this the truth?! Brilliant post, AM FM.

I haven't posted in months, but I've read a lot of posts here, and on the Sound's website (I've never posted there, but I've read plenty). I'm sick to death of the slagging. The Sound is not the devil.

I do agree with Scooty or whoever said it: Album sides day is phenomenal. But SuperHater is wrong! I heard the end of Coldplay's album from last year played on Wednesday. A lot of new albums are being shipped in vinyl, so 1987 is NOT the cutoff point. But, don't feel bad -- you're only two decades off. Just one more thing about which SuperRadioHater is dead wrong (I read a post on the Sound site last Fall where he said Katy Perry's "I Kissed A Girl" was a cover of that Jil Sobule song ten years ago!!! This guy does NOT know music. Unless he's burning it illegally onto a cd to play repeatedly in his car from some internet station some nerd is streaming from their den. Cripes. This forum is about RADIO. Not musical nerdplay.)

And this "4 U Hates" guy. What does that even mean?? "For you hates, I'm back again?" I assume he meant "haters" and just dorked his own username! This guy can't even write his own name, and he's criticizing people with real college degrees? Wowee.

It's pretty clear. These hate(R!)s are just out-of-touch radio wannabes that are going to hate themselves when the Sound has its first anniversary and is going stronger than ever. I mean, if we're liking these album cuts enough to talk about it on a forum like this, there must be lots of others who share our feelings. If you ask me, The Sound is the best music station in LA. I'm rooting for them. I now return you to your regularly scheduled hating.

Ho hum, you are boring. Back to lurking for you ;D

 

[SuperRadioFan]

Maybe when it goes away, and in it's place is another AC, you will remember The Sound more fondly....

I already 'remember' The Sound fondly... April thru June '08 .. Those were the days before Dave and Haley got a hold of the playlist and turned it into KLOS-Lite. LA has already had its share of "Lite"-FMs but if 100.3 goes the A/C route, it will get better ratings and make some money (maybe) for Bonneville. When that happens, hopefully they'll keep Dave on because of his AC/Hot AC background. Not sure if Haley would be that fortunate though. They are both nice people.

 

[4UH8SIMBKAGN]

Let's use a restaurant analogy. Most other formats are like McDonald's. Very predictable, but not the best food. AAA is more like a fancy French restaurant, where the food is much better.

But guess which restaurant gets more complaints? That would be the French restaurant. The expectation is higher, the customers more knowledgeable. Besides, if the food at McDonald's sucks most people would think there was no use in complaining about it. It's not even supposed to be great, just edible. But if your pepper steak is overdone at the French joint you're much more likely to give your server an earful.

Zeb, I do not know who you are but that was a profound analogy. I can not recall one complaint on these boards about KOST, perhaps the McDonald's of LA Radio (not that there is anything wrong with that...I like McDonald's). But The Sound? A station that almost everyone on these boards would agree has better "food", can not get a break. Maybe when it goes away, and in it's place is another AC, you will remember The Sound more fondly....

God, isn't this the truth?! Brilliant post, AM FM.

I haven't posted in months, but I've read a lot of posts here, and on the Sound's website (I've never posted there, but I've read plenty). I'm sick to death of the slagging. The Sound is not the devil.

I do agree with Scooty or whoever said it: Album sides day is phenomenal. But SuperHater is wrong! I heard the end of Coldplay's album from last year played on Wednesday. A lot of new albums are being shipped in vinyl, so 1987 is NOT the cutoff point. But, don't feel bad -- you're only two decades off. Just one more thing about which SuperRadioHater is dead wrong (I read a post on the Sound site last Fall where he said Katy Perry's "I Kissed A Girl" was a cover of that Jil Sobule song ten years ago!!! This guy does NOT know music. Unless he's burning it illegally onto a cd to play repeatedly in his car from some internet station some nerd is streaming from their den. Cripes. This forum is about RADIO. Not musical nerdplay.)

And this "4 U Hates" guy. What does that even mean?? "For you hates, I'm back again?" I assume he meant "haters" and just dorked his own username! This guy can't even write his own name, and he's criticizing people with real college degrees? Wowee.

It's pretty clear. These hate(R!)s are just out-of-touch radio wannabes that are going to hate themselves when the Sound has its first anniversary and is going stronger than ever. I mean, if we're liking these album cuts enough to talk about it on a forum like this, there must be lots of others who share our feelings. If you ask me, The Sound is the best music station in LA. I'm rooting for them. I now return you to your regularly scheduled hating.

I suggest you look at their ratings trend over the last nearly a year, then come back and prove to us how "The Sound" or 100.3 or World Class Rock or whatever the stations name of the day is, quoting you, "stronger than ever".

How many posts were on this board about "Indie" and where is it today?

AAA (never did), AOR, deep cuts, even, to a lesser degree, Classic Rock doesn't work in Los Angeles.

I guess there just aren't enough people with college degrees in Los Angeles to support a station like this. Don't get me started on that one...

 

[JimmyJames]

"Unless he's burning it illegally onto a cd to play repeatedly in his car from some internet station some nerd is streaming from their den. Cripes. This forum is about RADIO. Not musical nerdplay."

Completely uncalled for. There are many professional and talented former radio programmers doing webcasting, with deep knowledge of music and diverse mixes of it. If you aren't interested in music, why on earth are you interested in the Sound or any station with a shred more intelligence than KIIS?

 

[ChannelFlipper]

One gets the idea that there are more people posting on the Sound here on this board than are actually listening to the station!

It's sorta ironic that the stations that get the least amount of ratings get such a disproportionate share of posts on this board, going back to Groove Radio, KDL, KTLK, KLAC (in all of its incarnations), KGIL (likewise), Movin and now the Sound.

 

[4UH8SIMBKAGN]

With The Sound's new digital billboards and busboards (I have yet to see the latter) in orange why isn't the website? Why does it still say "World Class Rock" on their huge digital billboard at the South Bay curve on the 405 and that logo, not unlike the website, is still in blue? Why is it that the new digital billboards don't say "The Sound" on them.

This station has done a ton of advertising. It isn't working. It isn't going to work. Blow it up.

You wonder why Bonneville is still allowing the inept management at this station, along with the format, to continue.

 

[scooty430]

Let's use a restaurant analogy. Most other formats are like McDonald's. Very predictable, but not the best food. AAA is more like a fancy French restaurant, where the food is much better.

But guess which restaurant gets more complaints? That would be the French restaurant. The expectation is higher, the customers more knowledgeable. Besides, if the food at McDonald's sucks most people would think there was no use in complaining about it. It's not even supposed to be great, just edible. But if your pepper steak is overdone at the French joint you're much more likely to give your server an earful.

Zeb, I do not know who you are but that was a profound analogy. I can not recall one complaint on these boards about KOST, perhaps the McDonald's of LA Radio (not that there is anything wrong with that...I like McDonald's). But The Sound? A station that almost everyone on these boards would agree has better "food", can not get a break. Maybe when it goes away, and in it's place is another AC, you will remember The Sound more fondly....

God, isn't this the truth?! Brilliant post, AM FM.

I haven't posted in months, but I've read a lot of posts here, and on the Sound's website (I've never posted there, but I've read plenty). I'm sick to death of the slagging. The Sound is not the devil.

I do agree with Scooty or whoever said it: Album sides day is phenomenal. But SuperHater is wrong! I heard the end of Coldplay's album from last year played on Wednesday. A lot of new albums are being shipped in vinyl, so 1987 is NOT the cutoff point. But, don't feel bad -- you're only two decades off. Just one more thing about which SuperRadioHater is dead wrong (I read a post on the Sound site last Fall where he said Katy Perry's "I Kissed A Girl" was a cover of that Jil Sobule song ten years ago!!! This guy does NOT know music. Unless he's burning it illegally onto a cd to play repeatedly in his car from some internet station some nerd is streaming from their den. Cripes. This forum is about RADIO. Not musical nerdplay.)

And this "4 U Hates" guy. What does that even mean?? "For you hates, I'm back again?" I assume he meant "haters" and just dorked his own username! This guy can't even write his own name, and he's criticizing people with real college degrees? Wowee.

It's pretty clear. These hate(R!)s are just out-of-touch radio wannabes that are going to hate themselves when the Sound has its first anniversary and is going stronger than ever. I mean, if we're liking these album cuts enough to talk about it on a forum like this, there must be lots of others who share our feelings. If you ask me, The Sound is the best music station in LA. I'm rooting for them. I now return you to your regularly scheduled hating.

I suggest you look at their ratings trend over the last nearly a year, then come back and prove to us how "The Sound" or 100.3 or World Class Rock or whatever the stations name of the day is, quoting you, "stronger than ever".

How many posts were on this board about "Indie" and where is it today?

AAA (never did), AOR, deep cuts, even, to a lesser degree, Classic Rock doesn't work in Los Angeles.

I guess there just aren't enough people with college degrees in Los Angeles to support a station like this. Don't get me started on that one...

Classic rock doesn't work in LA?

Quite the contrary. Since classic rock's inception, we have had nonstop classic rock here. For years, there were three or even FOUR classic rock stations on the air at one time. KLSX was one of the earliest classic rock stations in the US - heck the call letters spelled "classics."

Today, we still have three: KLOS, Jack (heavily classic rock), and of course the Sound. And of course K-Earth dishes up the Doobies, Fleetwood Mac, Elton John, Chicago, Doors, Stones, and Beatles too. They're oldies but skew very classic rock, especialliy nowadays. Now granted, with the tiny boring playlists, and 30-40 years of Pink Floyd's "Money," people have become sick of classic rock, but it's still there.

 

[4UH8SIMBKAGN]

Let's use a restaurant analogy. Most other formats are like McDonald's. Very predictable, but not the best food. AAA is more like a fancy French restaurant, where the food is much better.

But guess which restaurant gets more complaints? That would be the French restaurant. The expectation is higher, the customers more knowledgeable. Besides, if the food at McDonald's sucks most people would think there was no use in complaining about it. It's not even supposed to be great, just edible. But if your pepper steak is overdone at the French joint you're much more likely to give your server an earful.

Zeb, I do not know who you are but that was a profound analogy. I can not recall one complaint on these boards about KOST, perhaps the McDonald's of LA Radio (not that there is anything wrong with that...I like McDonald's). But The Sound? A station that almost everyone on these boards would agree has better "food", can not get a break. Maybe when it goes away, and in it's place is another AC, you will remember The Sound more fondly....

God, isn't this the truth?! Brilliant post, AM FM.

I haven't posted in months, but I've read a lot of posts here, and on the Sound's website (I've never posted there, but I've read plenty). I'm sick to death of the slagging. The Sound is not the devil.

I do agree with Scooty or whoever said it: Album sides day is phenomenal. But SuperHater is wrong! I heard the end of Coldplay's album from last year played on Wednesday. A lot of new albums are being shipped in vinyl, so 1987 is NOT the cutoff point. But, don't feel bad -- you're only two decades off. Just one more thing about which SuperRadioHater is dead wrong (I read a post on the Sound site last Fall where he said Katy Perry's "I Kissed A Girl" was a cover of that Jil Sobule song ten years ago!!! This guy does NOT know music. Unless he's burning it illegally onto a cd to play repeatedly in his car from some internet station some nerd is streaming from their den. Cripes. This forum is about RADIO. Not musical nerdplay.)

And this "4 U Hates" guy. What does that even mean?? "For you hates, I'm back again?" I assume he meant "haters" and just dorked his own username! This guy can't even write his own name, and he's criticizing people with real college degrees? Wowee.

It's pretty clear. These hate(R!)s are just out-of-touch radio wannabes that are going to hate themselves when the Sound has its first anniversary and is going stronger than ever. I mean, if we're liking these album cuts enough to talk about it on a forum like this, there must be lots of others who share our feelings. If you ask me, The Sound is the best music station in LA. I'm rooting for them. I now return you to your regularly scheduled hating.

I suggest you look at their ratings trend over the last nearly a year, then come back and prove to us how "The Sound" or 100.3 or World Class Rock or whatever the stations name of the day is, quoting you, "stronger than ever".

How many posts were on this board about "Indie" and where is it today?

AAA (never did), AOR, deep cuts, even, to a lesser degree, Classic Rock doesn't work in Los Angeles.

I guess there just aren't enough people with college degrees in Los Angeles to support a station like this. Don't get me started on that one...

Classic rock doesn't work in LA?

Quite the contrary. Since classic rock's inception, we have had nonstop classic rock here. For years, there were three or even FOUR classic rock stations on the air at one time. KLSX was one of the earliest classic rock stations in the US - heck the call letters spelled "classics."

Today, we still have three: KLOS, Jack (heavily classic rock), and of course the Sound. And of course K-Earth dishes up the Doobies, Fleetwood Mac, Elton John, Chicago, Doors, Stones, and Beatles too. They're oldies but skew very classic rock, especialliy nowadays. Now granted, with the tiny boring playlists, and 30-40 years of Pink Floyd's "Money," people have become sick of classic rock, but it's still there.

We use to have how many classic rock stations in Los Angeles? My point exactly. We never had 4 classic rock stations, btw. KLOS, Arrow and KLSX are the only true classic rock stations this city has ever had (I don't consider The Sound to be classic rock and it is a total loser in the ratings). KLOS ratings decline incredibly after Mark & Brian which isn't a music intensive morning show. Jack is classic (adult) hits not classic rock. K-Earth is oldies not classic rock, either. Los Angeles can barely support one classic rock station and that is also in doubt. Classic rock is not alive and well in Los Angeles and I expect it will eventually disappear in the not too far distant future.

 

[davideduardo]

It's pretty clear. These hate(R!)s are just out-of-touch radio wannabes that are going to hate themselves when the Sound has its first anniversary and is going stronger than ever.

The Sound is now 31st in the sales demo of 25-54, which is where pretty much all of the ad revenue in this market lies for general market stations. That is about 35% below the level it achieved in the first PPM currency book, September. It's not getting stronger.

 

[karmazen]

Right. Okay. I don't know Arbitron from Schmarbitron. I guess I have an "R"-sound problem like 4UHates. Doof.

What I'm saying is, it doesn't sound like the people at the Sound are blinking. I saw FOUR billboards tonight for the Sound. And, one of my friends got that flyer in the mail. And, by the way, 4U is way off base again. First, I did see the sound logo in the lower corner of the digital board I saw. Second, I like the orange. It's easier to see than the dark blue. And, it doesn't take a genius to figure out that they are gradually changing to the orange. People should be fired?!? Maybe they had contracts with people that needed to run out before they changed things. Geez. This station has been around for all of 11 months, and you guys can't wait to kill it. This is radiohaters-info.

I know 4U hates radio, and Superbuffoon has made his love of the internet well-known. And, I love how it chaps your hides that the Sound looks perfectly happy to ride the storm out. I mean, I've read what some of the posts here have said about the weird radio year in 2008 -- a big election year bonanza for the news stations, the new pager things for ratings, then the holidays.... then TWO stations flip to Spanish since January 1st. I'm going to laugh when the Arbitron pager dealies start getting in the hands of people like me and AM/FM who actually LIKE radio. Then who will you hate?

I have suggestions if you're drawing blanks.