LARadioRewind said:
Davd, now that KOLA no longer plays music of the 1960s, do you think KRTH might add more '60s songs? With the exception of Beatles album tracks, almost all the '60s songs played on KRTH were 1964-69 top-ten hits. Since KOLA has very little listenership in L.A. county, Jhani Kaye (and, very likely, his successor as well) probably figures that disgruntled KOLA listeners will listen to KRTH anyway...but I would love to hear lower-charting '60s songs on KRTH.
The real issue here is that KOLA is irrelevant to anyone at KRTH. It is a fringe signal, and unable ever to be an LA station for sales because of its low numbers and limited signal in the LA metro.
Listeners do and will identify KOLA as an out of market signal, with ads for places out of town. While that might seem to be a minor issue, when other cases of fringe signals have presented themselves in other markets, they never gain traction unless they flush the small market ads and small market identity.
Nobody wants to play 60's songs today, as the demo those tunes appeals to has no sales appeal. In fact, most classic hits stations have nearly eliminated the 60's songs save for those that got extensive play into the late 70's as gold on CHR stations. That is because they can't get the valuable 40-54 core for classic hits with too many 60's songs.