OhioMediaWatch said:About the PPM and news/talk thing:
WLW could run the danger of what's happened in other markets - popular hosts riding on "phantom cume" on large stations.
In 'LW's case, I think people actually LISTEN to their most popular hosts (in particular Willie). In Chicago, PPM did in Steve Dahl...but I don't think it'll happen to Willie. He's "front of mind", not a big name who was a disc jockey 20 years ago coasting on his old fame.
I'd say the same about McConnell, if he was staying.
About the topic...how much attention can Furman garner at a station that has signal problems, particularly in the winter during his show?
I thought that PPM was there to stop the "phantom cume" thing. Folks just writing his name in the diary because he was always their hometown favorite.....
The meter can only log real listening. Cincy has been living with the meter long enough to show that these numbers are real. If LW's numbers drop, it will be a real drop.