Re: Now wait a minute: Arbitron DOES says XEPRS is a San Diego market station!
zumahans said:
From
http://www.arbitron.com/radio_stations/mrs.htm :
----->Radio stations must meet applicable Minimum Reporting Standards in order to be listed in Arbitron's Radio Market Report and other Arbitron services.
----->To meet MRS for Arbitron services, a radio station or a Total Line Reporting combo must meet all three of the following criteria (Persons 12+, Monday-Sunday, 6AM-Midnight) in the applicable report period:
----->At least five minutes of listening within a quarter-hour in 10 Metro diaries, and
----->.495 Metro Cume Rating, and
----->.05 Metro Average Quarter-Hour (AQH) Rating.
David, would you be so kind as to check if the Double X Sports Radio, XEPRS/1090, Rosarito, B.C., Mex., is listed in Arbitron’s
Radio Market Report for
San Diego?
Now, if XEPRS qualifies under Arbirtron criteria to be included in Arbitron’s
Radio Market Report for
San Diego...
...and if David Edurado just said that “markets for radio are defined by Arbitron” ...
... then Arbitron says XEPRS is a San Diego station, and David Eduardo agrees.
With me.
You have got it all wrong. Arbitron uses "above the line" and "below the line" to determine home market and non-home market. Arbitron does not care about the location of the transmitter, just whether a station meets the MRS you have detailed.
There are a number of LA stations which do not meet MRS requirements in LA: of 75 commercial signals licenced to the market, only 44 "make the book" by meeting MRS.
MRS has nothing to do with which market, in your terms, a station is "in."
WGN meets MRS in 14 different markets. The fact it shows in the Dubuque, IA, market with a 1.5 share does not make WGN a Dubuque market station. It just means that two things have happened. First, the signal reaches Dubuque. Second, there are people in Dubuque who care to listen.
There are, in fact, several hundred US stations meet MRS in more than one market. This does not mean that any station has moved or is "in" those additonal markets. All it means is that the signal and the programming are adequate to show up in additional markets.
WFAN gets a lower share in New York (MSA) than in 9 other separately measured markets. This does not mean that WFAN has suddenly moved to be "in" Newburgh, danbury, Bridgeport, New Haven or any of the other places it has a higher share than New York.
And Arbitron lists WFAN "below the line" in these other markets that are not a part of the New York MSA. However, if WFAN decided to tell Arbitron that it was "home" to Sag Harbor, it would be below the line in New York City, whether the transmitter is there or not.
Showing in a market does not mean the station is "in" that market.
And the MRS issue is totally unrelated to any of this. All the MRS means is that Arbitron will not list any station in any market unless it has a certain number of diaries and listening, whether it is "in" that market or not. As I said, there are 21 LA stations that are "in" the LA market that are not listed in Arbitron because they do not have enough listening to meet MRS and, thus, are considered to statistically have no audience.
In fact, in the Spring, 2006, LA ratings, 214 stations had diary mentions (excluding satellite) and only 44 of the commercial ones met MRS. 21 are LA stations, and the rest are either no-show non-coms or signals originating in other markets.
So the MRS issue has nothing to do with where a station is, but, rather,w ith how much listening it has.